The World’s Largest Online Retailer
Posted: July 29, 2011 Filed under: development, user experience | Tags: amazon, amazon.com, heidi klum Comments OffThe world’s largest online retailer contracted us a year ago to add interactive and dynamic elements to their otherwise static site. Working within the strict technical and business constraints of the site, we created a variety of tools and techniques for site editors to easily build and add engaging interactive features so that the experience of the site better reflects the dynamic nature of the products.
Given the success of our work, we are now working to produce a streamlined version of the tools we have designed to be used by a wider audience within the company.
tool for building dynamic online experiences
Soccer.com’s World Cup Twitter Microsite
Posted: October 29, 2010 Filed under: strategy, user experience | Tags: soccer.com, tweets, twentytentweets.com, twitter, world cup Comments OffTwentyTenTweets.com was a world cup promotional microsite created by ad agency, Saatchi & Saatchi. Soccer fans all over the world could follow each others’ Twitter tweets to see activity of World Cup enthusiasts all over the globe. We took the creative concept and translated it into a series of user experience and information architecture diagrams that outlined how the site would function and how visitors could easily navigate and engage with each other while integrating World Cup products for sale at Soccer.com
Lufthansa MySkyStatus.com
Posted: October 29, 2010 Filed under: facebook, mobile, strategy, user experience | Tags: facebook, linkedIn, lufthansa, myskystatus, profero, twitter Comments OffWorking for digital ad agency, Profero, Amos strategized with the Profero creative team and the Lufthansa New York office about how best to bring their concept of a living, breathing flight status resource to fruition. MySkyStatus.com allows users to broadcast their current travel status to friends and relatives over a variety of social networks, including Facebook, Twitter, and LinkedIn integration.
Through an extensive process of competitive analysis and ultimately leveraging our social network expertise, we drafted the full set of information architecture and user experience flow diagrams for both mobile and traditional web, showing how Lufthansa could strategically promote their best-in-class flight tracking data while providing a valuable experience with enough incentives that web weary world travelers would want to come back again and again.
MySkyStatus made the London International Awards 2010 Digital Shortlist, honoring creativity and new ideas in Advertising, Design and Digital media.
Microsoft Bing Earth Day Photo Contest
Posted: October 29, 2010 Filed under: user experience | Tags: bing, deep focus, earth day, microsoft Leave a comment »Digital ad agency, Deep Focus, brought us in to develop the plans for Microsoft Bing’s Earth Day Photo Contest website. School children can submit nature photos which are then voted upon, the winning photo then becoming the background image on the bing.com home page. Working within the strict COPPA guidelines of what is allowed on website for children, we created the user experience and information architecture plans for a competitive yet friendly environment with resources for teachers and students to both find out more about Earth Day, the photo contest, and social networking abilities to make voting and sharing so simple even a kindergärtner could do it.
Major University’s Distance Learning Process Flow
Posted: November 25, 2008 Filed under: user experience | Tags: 2tor Comments OffWorking with one of our repeat clients, we at Plastic Past devised the flow of students through the a major university’s distance learning application process.
System process flow
VH1 My Lil Lohan Facebook App
Posted: November 7, 2007 Filed under: development, facebook, user experience | Tags: applications, best week ever, clients, design, development, facebook, mtv, strategy, vh1 Comments Off
VH1′s Best Week Ever and Plastic Past are proud to introduce My Lil Lohan, VH1′s very first foray into the fast-paced world of Facebook Applications. VH1 invited Plastic Past to pitch a variety of Facebook Application concepts that spoke to the spirit and playfulness with which the Best Week Ever audience view the VH1 brand. The result of these sessions is My Lil Lohan, a Facebook application that lets anyone adopt a Lindsay Lohan of their own to take care of.
Now you can adopt your very own Lindsay Lohan, and do your best to keep her sane and sober by giving her the care and attention she needs. Or destroy her with sex, drugs, and Rock n’ Roll. The choice is yours, and you can also help or harm your friends’ Lil Lohans too.
IN THE PRESS
“Widget Marketing – Overcoming Audience Fragmentation While Increasing Engagement“, JupiterResearch, September 16, 2008
“My Lil Lohan is Facebook Dynamite“, The Daily Reveille, November 14, 2007
“My Lil Lohan“, Indiana Daily Student, November 12, 2007
The official My Lil Lohan application on Facebook
Invite friends to go on a Bender with Matt's Lil Lohan
Give gifts to your own or your friends' Lil Lohans
Dirty Secret Facebook App
Posted: September 1, 2007 Filed under: development, facebook, user experience | Tags: ashley tisdale, dirty secret, facebook, vanessa hudgens Comments OffDirty Secret is a Facebook application that allows users to spill the beans about their friends anonymously. Users can browse secrets within their friend communities, within their “networks”, or for everyone, including strangers.
Each secret has a comment board and a voting system attached to it where users can debate the veracity of the claims being made. Only The person about whom the secret is told has the right to delete it.
Dirty Secret screen
Dirty Secret screen
Subway Status Facebook App
Posted: August 20, 2007 Filed under: development, facebook, user experience | Tags: applications, design, development, facebook, new york, strategy, subway Comments Off
Subway Status is an application for Facebook that allows New Yorkers to post updates on the status of the subways, meet their neighbors and read service announcements pulled from the Metropolitan Transportation Authority’s Web site. Users can check for delays, complain about local transit issues — such as the campaign for an F train express — and keep track of weekend changes, all without leaving their social network.
By combining the New York transportation experience with new forms of social networking, Plastic Past is augmenting the normal subway experience and bridging the boundaries between online and offline activities.
IN THE PRESS
“A Site Where Riders Can Compare Notes (And Complain, Too)“, New York Times, August 23, 2007
“Facebook To Reduce Rage, Increase Hookups On Subway“, New York Magazine, August 22, 2007
“Even the Subway’s on Facebook“, Metro NY, August 28, 2007
“The subways are in your facebook, upadatin’ ur transit alerts“, Second Ave. Sagas, August 23, 2007
Click to go to Subway Status on Facebook
Blockr Book Publisher
Posted: February 13, 2007 Filed under: development, user experience | Tags: blockr Comments OffBlockr is a web application that makes it easy to design, publish, and sell books. Part social network, part design software, part book publisher, and part e-commerce, Blockr required an analytical mind to pore over their business plan, the initial creative ideas, and convert those needs into an effective and practical design or a web application that could be developed in time for impatient venture capitalists.
Having worked with Blockr CEO Jamie Rosen in the 90′s as part of his Comet Systems startup company, Plastic Past President, Amos Bloomberg, felt comfortable tackling the job. We designed and launched a full-featured yet easy-to-use web application that attracted the first early adopter user community, and eventually lead to further financing for the fledgling company.
The digital equivalent of a napkin sketch outlining the flow of the entire application
User flow comparison
The book editor wireframe
The image picker interface
Sitemap
Esprsso News Reading Platform
Posted: February 3, 2007 Filed under: development, experimental, user experience | Tags: esprsso Comments OffEsprsso.net brings together two of our favorite things: news reading and conversation. While sipping the proverbial cup, users of Esprsso can read news originating from virtually any news sources or blog, while engaging their peers in discussion.
Esprsso works in much the same way as other news aggregators, such as Google Reader and Daylife. However, Esprsso makes sharing of news as simple as a single click. Each article has a discussion board where readers can leave comments. Additionally, readers can rate articles, bookmark articles, forward them to friends, and organize articles into custom “Channels” of news to which others users can then subscribe.
Links
Review in the New York Law Journal, April 17, 2007