Soccer.com’s World Cup Twitter Microsite
Posted: October 29, 2010 Filed under: strategy, user experience | Tags: soccer.com, tweets, twentytentweets.com, twitter, world cup Comments OffTwentyTenTweets.com was a world cup promotional microsite created by ad agency, Saatchi & Saatchi. Soccer fans all over the world could follow each others’ Twitter tweets to see activity of World Cup enthusiasts all over the globe. We took the creative concept and translated it into a series of user experience and information architecture diagrams that outlined how the site would function and how visitors could easily navigate and engage with each other while integrating World Cup products for sale at Soccer.com
Lufthansa MySkyStatus.com
Posted: October 29, 2010 Filed under: facebook, mobile, strategy, user experience | Tags: facebook, linkedIn, lufthansa, myskystatus, profero, twitter Comments OffWorking for digital ad agency, Profero, Amos strategized with the Profero creative team and the Lufthansa New York office about how best to bring their concept of a living, breathing flight status resource to fruition. MySkyStatus.com allows users to broadcast their current travel status to friends and relatives over a variety of social networks, including Facebook, Twitter, and LinkedIn integration.
Through an extensive process of competitive analysis and ultimately leveraging our social network expertise, we drafted the full set of information architecture and user experience flow diagrams for both mobile and traditional web, showing how Lufthansa could strategically promote their best-in-class flight tracking data while providing a valuable experience with enough incentives that web weary world travelers would want to come back again and again.
MySkyStatus made the London International Awards 2010 Digital Shortlist, honoring creativity and new ideas in Advertising, Design and Digital media.
