The World’s Largest Online Retailer
Posted: July 29, 2011 Filed under: development, user experience | Tags: amazon, amazon.com, heidi klum Comments OffThe world’s largest online retailer contracted us a year ago to add interactive and dynamic elements to their otherwise static site. Working within the strict technical and business constraints of the site, we created a variety of tools and techniques for site editors to easily build and add engaging interactive features so that the experience of the site better reflects the dynamic nature of the products.
Given the success of our work, we are now working to produce a streamlined version of the tools we have designed to be used by a wider audience within the company.
tool for building dynamic online experiences
Person of the Day – NYC iPhone App
Posted: August 20, 2009 Filed under: development, mobile | Tags: application, iphone, kenny perrone, trattoria, twitter, web, williamsburg Comments OffNew York is a city known for its “characters” – people who lead unusual and interesting lives. Each day, Person of the Day – NYC features one such person. Part iPhone application, part website and Twitter feed, Person of the Day – NYC is an integrated celebration of the diversity and madness that is New York City.
Viewing a photo and short biography of the featured person each day will renew your love of life and interest in humanity – the type that lurks in subway entrances and eats pizza while walking in the rain. Furthermore, Person of the Day – NYC will give you just another thing to poke with your index finger while you’re commuting on the subway (yes, the data is cached on your iPhone while you’re underground).
Anyone can nominate anyone else to be the next Person of the Day by simply taking a photo and writing a brief blurb about them. Entries can be submitted via the iPhone app or the P.o.D website.
Pending editorial review, you may just see your nomination show up on iPhones across the world the following day!
Links
Juicy Couture Facebook App
Posted: June 16, 2009 Filed under: development, facebook | Tags: CreateThe, facebook, Juicy Couture Comments OffJuicy Couture’s “Rate My Juicy” application allows Facebook users to upload photos of themselves dressed in Juicy clothing and compete with each other to find out “Who is Juicier!”
Click to go to the Rate My Juicy application on Facebook.
BlackBook Guides Facebook App
Posted: December 1, 2008 Filed under: development, facebook | Tags: applications, blackbook, clients, design, development, facebook, strategy Comments Off
Plastic Past is pleased to announce the launch of the BlackBook Guides on Facebook. Use the BlackBook Guides to read about the best and newest restaurants, bars, clubs, hotels and shops in cities around the world.
BlackBook approached Plastic Past in 2008 to design and develop a Facebook Application that leveraged their extensive data mine of restaurants, bars, and other venues. Working with the BlackBook team to develop a Facebook strategy, Plastic Past designed and developed the BlackBook Guides application.
The BlackBook Guides Facebook Application integrates premium, curated listings from BBook.com into a social networking site with a first-of-its-kind functionality enabling users to share with their friends where they are going. Once Facebook users add the application onto their personal profile, they can access BlackBook’s insider database and reviews of restaurants, bars, clubs, hotels and boutiques. Users can click “I am going here,” which, in turn, posts an automated update on their profile page and onto their newsfeeds announcing their plans and enables them to directly invite their friends to join.
Click to go to the BlackBook Guides application on Facebook.
MTV Music Videos Facebook App
Posted: October 30, 2008 Filed under: development, facebook | Tags: applications, clients, design, development, facebook, mtv, strategy Comments Off
After much anticipation, MTV has released a new MTV Music Videos Facebook Application. MTV Networks desperately needed a new strategy on Facebook. With a badly functioning application and very few actual videos available to watch online, their existing offerings were floundering and ruining their brand image. MTV brought on Plastic Past to get their Facebook presence in order and to do what it takes to present them once again as an authority in the music video space.
Plastic Past worked tirelessly with MTV to design a set of APIs to allow applications to access their vast libraries of music video content and make it available to clients across the globe. As a first usage of these APIs, Plastic Past designed and developed the MTV Music Videos Facebook Application. Starting from virtually nothing, the MTV Music Videos application quickly grew in usage and today has a quarter of a million dedicated fans.
With the MTV Music Videos Facebook Application, video-lovers can search through the entire MTV video collection, watching videos, creating playlists of videos, saving videos to a set of favorites that are viewable by the user’s friends, and sharing videos with their friends via email. Each video has an associated message board that allows users to comment and share thoughts and useful tidbits of information.
Click to go to the MTV Music Videos application on Facebook.
VH1 My Lil Lohan Facebook App
Posted: November 7, 2007 Filed under: development, facebook, user experience | Tags: applications, best week ever, clients, design, development, facebook, mtv, strategy, vh1 Comments Off
VH1′s Best Week Ever and Plastic Past are proud to introduce My Lil Lohan, VH1′s very first foray into the fast-paced world of Facebook Applications. VH1 invited Plastic Past to pitch a variety of Facebook Application concepts that spoke to the spirit and playfulness with which the Best Week Ever audience view the VH1 brand. The result of these sessions is My Lil Lohan, a Facebook application that lets anyone adopt a Lindsay Lohan of their own to take care of.
Now you can adopt your very own Lindsay Lohan, and do your best to keep her sane and sober by giving her the care and attention she needs. Or destroy her with sex, drugs, and Rock n’ Roll. The choice is yours, and you can also help or harm your friends’ Lil Lohans too.
IN THE PRESS
“Widget Marketing – Overcoming Audience Fragmentation While Increasing Engagement“, JupiterResearch, September 16, 2008
“My Lil Lohan is Facebook Dynamite“, The Daily Reveille, November 14, 2007
“My Lil Lohan“, Indiana Daily Student, November 12, 2007
The official My Lil Lohan application on Facebook
Invite friends to go on a Bender with Matt's Lil Lohan
Give gifts to your own or your friends' Lil Lohans
Dirty Secret Facebook App
Posted: September 1, 2007 Filed under: development, facebook, user experience | Tags: ashley tisdale, dirty secret, facebook, vanessa hudgens Comments OffDirty Secret is a Facebook application that allows users to spill the beans about their friends anonymously. Users can browse secrets within their friend communities, within their “networks”, or for everyone, including strangers.
Each secret has a comment board and a voting system attached to it where users can debate the veracity of the claims being made. Only The person about whom the secret is told has the right to delete it.
Dirty Secret screen
Dirty Secret screen
Subway Status Facebook App
Posted: August 20, 2007 Filed under: development, facebook, user experience | Tags: applications, design, development, facebook, new york, strategy, subway Comments Off
Subway Status is an application for Facebook that allows New Yorkers to post updates on the status of the subways, meet their neighbors and read service announcements pulled from the Metropolitan Transportation Authority’s Web site. Users can check for delays, complain about local transit issues — such as the campaign for an F train express — and keep track of weekend changes, all without leaving their social network.
By combining the New York transportation experience with new forms of social networking, Plastic Past is augmenting the normal subway experience and bridging the boundaries between online and offline activities.
IN THE PRESS
“A Site Where Riders Can Compare Notes (And Complain, Too)“, New York Times, August 23, 2007
“Facebook To Reduce Rage, Increase Hookups On Subway“, New York Magazine, August 22, 2007
“Even the Subway’s on Facebook“, Metro NY, August 28, 2007
“The subways are in your facebook, upadatin’ ur transit alerts“, Second Ave. Sagas, August 23, 2007
Click to go to Subway Status on Facebook
Blockr Book Publisher
Posted: February 13, 2007 Filed under: development, user experience | Tags: blockr Comments OffBlockr is a web application that makes it easy to design, publish, and sell books. Part social network, part design software, part book publisher, and part e-commerce, Blockr required an analytical mind to pore over their business plan, the initial creative ideas, and convert those needs into an effective and practical design or a web application that could be developed in time for impatient venture capitalists.
Having worked with Blockr CEO Jamie Rosen in the 90′s as part of his Comet Systems startup company, Plastic Past President, Amos Bloomberg, felt comfortable tackling the job. We designed and launched a full-featured yet easy-to-use web application that attracted the first early adopter user community, and eventually lead to further financing for the fledgling company.
The digital equivalent of a napkin sketch outlining the flow of the entire application
User flow comparison
The book editor wireframe
The image picker interface
Sitemap
Esprsso News Reading Platform
Posted: February 3, 2007 Filed under: development, experimental, user experience | Tags: esprsso Comments OffEsprsso.net brings together two of our favorite things: news reading and conversation. While sipping the proverbial cup, users of Esprsso can read news originating from virtually any news sources or blog, while engaging their peers in discussion.
Esprsso works in much the same way as other news aggregators, such as Google Reader and Daylife. However, Esprsso makes sharing of news as simple as a single click. Each article has a discussion board where readers can leave comments. Additionally, readers can rate articles, bookmark articles, forward them to friends, and organize articles into custom “Channels” of news to which others users can then subscribe.
Links
Review in the New York Law Journal, April 17, 2007