Soccer.com’s World Cup Twitter Microsite

TwentyTenTweets.com was a world cup promotional microsite created by ad agency, Saatchi & Saatchi.  Soccer fans all over the world could follow each others’ Twitter tweets to see activity of World Cup enthusiasts all over the globe.  We took the creative concept and translated it into a series of user experience and information architecture diagrams that outlined how the site would function and how visitors could easily navigate and engage with each other while integrating World Cup products for sale at Soccer.com