VH1 My Lil Lohan Facebook App

VH1’s Best Week Ever and Plastic Past are proud to introduce My Lil Lohan, VH1’s very first foray into the fast-paced world of Facebook Applications.  VH1 invited Plastic Past to pitch a variety of Facebook Application concepts that spoke to the spirit and playfulness with which the Best Week Ever audience view the VH1 brand.  The result of these sessions is My Lil Lohan, a Facebook application that lets anyone adopt a Lindsay Lohan of their own to take care of.

Now you can adopt your very own Lindsay Lohan, and do your best to keep her sane and sober by giving her the care and attention she needs.  Or destroy her with sex, drugs, and Rock n’ Roll.  The choice is yours, and you can also help or harm your friends’ Lil Lohans too.

IN THE PRESS

“Widget Marketing – Overcoming Audience Fragmentation While Increasing Engagement“, JupiterResearch, September 16, 2008

“My Lil Lohan is Facebook Dynamite“, The Daily Reveille, November 14, 2007

“My Lil Lohan“, Indiana Daily Student, November 12, 2007

The official My Lil Lohan application on Facebook

Invite friends to go on a Bender with Matt's Lil Lohan

Give gifts to your own or your friends' Lil Lohans

VH1 My Lil Lohan Facebook App – User Experience

For VH1, we created a user experience like no other for the My Lil Lohan Facebook App.  Using pop culture references to the volatile but beautiful Lindsay Lohan, and game-like experience design, My Lil Lohan allowed users to adopt a “pet” Lindsay Lohan, and treat her to all things good and bad as they saw fit.  In other words, users became responsible for their Lil Lohans.  And they could compete to see whose Lil Lohan was doing better (or worse), while at the same time giving gifts or harmful substances to their opponents Lil Lohans in order to better themselves.

My Lil Lohan Facebook home screen

My Lil Lohan home wireframe

My Lil Lohan rankings wireframe

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