Plastic Past is a New York full service interactive design agency

Nationwide Online Classifieds- User Experience

Posted: March 11th, 2008 | Author: amos

Working once again with our friends at Transparensee, Amos Bloomberg flushed out the details of an entire new way for one of the nations largest classifieds listings services, to allow their customers – publishers across the country – to streamline their classifieds ad systems online and in print.  A large part of the user experience was understanding the limitations of print, and how that affects the capabilities supplied online.

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Princeton Review – User Experience

Posted: February 20th, 2008 | Author: amos

Princeton Review brought us on to entirely recreate the flow of their site in order to enhance the level of user engagement by designing social network elements and by designing with the anticipation of using Transparensee’s fuzzy search engine.  Princeton Review was rapidly losing market share to competitors, such as Kaplan, and were pretty sure their antiquated website was mostly to blame.

Working within the severe constraints of the business requirements and the limitations arising from how their data was stored technically, we created an entirely new User Experience that allowed potential students to quickly find courses suited to their study habits.  If a student didn’t find what they were looking for, they could create their own course, find an instructor they liked, and invite their friends to join it.

This put the control of finding courses into the hands of the students themselves, and bringing Princeton Review into the Age of Engagement.

Overview of user flow

Overview of user flow

Course creator user flow

User flow for creating courses

User flow of a signup wizard

User flow of a signup wizard

Flow of a course setup wizard

Flow of a course setup wizard


Hello World Social Network – User Experience

Posted: August 7th, 2007 | Author: amos

Working with search engine vendor, Transparensee, we designed a several series of interfaces that matched Transparensee’s extremely flexible fuzzy search engine with Hello World’s requirements for a user-friendly but deep media-based social network.

Browse members wireframe

Browse members wireframe

Browse media wireframe

Browse media wireframe

Browse media wireframe

Browse media wireframe