Princeton Review – User Experience

Princeton Review brought us on to entirely recreate the flow of their site in order to enhance the level of user engagement by designing social network elements and by designing with the anticipation of using Transparensee’s fuzzy search engine.  Princeton Review was rapidly losing market share to competitors, such as Kaplan, and were pretty sure their antiquated website was mostly to blame.

Working within the severe constraints of the business requirements and the limitations arising from how their data was stored technically, we created an entirely new User Experience that allowed potential students to quickly find courses suited to their study habits.  If a student didn’t find what they were looking for, they could create their own course, find an instructor they liked, and invite their friends to join it.

This put the control of finding courses into the hands of the students themselves, and bringing Princeton Review into the Age of Engagement.

Overview of user flow

User flow for creating courses

User flow of a signup wizard

Flow of a course setup wizard