Plastic Past LLC » mtv

MTV Music Videos Facebook App

amos — Thu, 30 Oct 2008 05:59:36 +0000

After much anticipation, MTV has released a new MTV Music Videos Facebook Application. MTV Networks desperately needed a new strategy on Facebook. With a badly functioning application and very few actual videos available to watch online, their existing offerings were floundering and ruining their brand image. MTV brought on Plastic Past to get their Facebook presence in order and to do what it takes to present them once again as an authority in the music video space.

Plastic Past worked tirelessly with MTV to design a set of APIs to allow applications to access their vast libraries of music video content and make it available to clients across the globe. As a first usage of these APIs, Plastic Past designed and developed the MTV Music Videos Facebook Application. Starting from virtually nothing, the MTV Music Videos application quickly grew in usage and today has a quarter of a million dedicated fans.

With the MTV Music Videos Facebook Application, video-lovers can search through the entire MTV video collection, watching videos, creating playlists of videos, saving videos to a set of favorites that are viewable by the user’s friends, and sharing videos with their friends via email. Each video has an associated message board that allows users to comment and share thoughts and useful tidbits of information.

Click to go to the MTV Music Videos application on Facebook.

MTV Music Challenge – User Experience

amos — Thu, 03 Jul 2008 22:34:59 +0000

MTV brought on Plastic Past to design a music promotion vehicle that had game-like elements and could run on a variety of social network platforms, including Facebook and their own proprietary mtv.com network. What we came up with uses elements from popular television quiz-shows, MTV’s own existing games, viral apps on Facebook, as well as the creativity inherent in new ideas.

Home screen wireframe

Subcategory home wireframe

Quiz question wireframe

Quiz help line wireframe

VH1 My Lil Lohan Facebook App

amos — Wed, 07 Nov 2007 17:18:28 +0000

VH1’s Best Week Ever and Plastic Past are proud to introduce My Lil Lohan, VH1’s very first foray into the fast-paced world of Facebook Applications. VH1 invited Plastic Past to pitch a variety of Facebook Application concepts that spoke to the spirit and playfulness with which the Best Week Ever audience view the VH1 brand. The result of these sessions is My Lil Lohan, a Facebook application that lets anyone adopt a Lindsay Lohan of their own to take care of.

Now you can adopt your very own Lindsay Lohan, and do your best to keep her sane and sober by giving her the care and attention she needs. Or destroy her with sex, drugs, and Rock n’ Roll. The choice is yours, and you can also help or harm your friends’ Lil Lohans too.

IN THE PRESS

“Widget Marketing – Overcoming Audience Fragmentation While Increasing Engagement“, JupiterResearch, September 16, 2008

“My Lil Lohan is Facebook Dynamite“, The Daily Reveille, November 14, 2007

“My Lil Lohan“, Indiana Daily Student, November 12, 2007

The official My Lil Lohan application on Facebook

Invite friends to go on a Bender with Matt's Lil Lohan

Give gifts to your own or your friends' Lil Lohans