Juicy Couture’s “Rate My Juicy” application allows Facebook users to upload photos of themselves dressed in Juicy clothing and compete with each other to find out “Who is Juicier!”
Click to go to the Rate My Juicy application on Facebook.
Plastic Past is pleased to announce the launch of the BlackBook Guides on Facebook. Use the BlackBook Guides to read about the best and newest restaurants, bars, clubs, hotels and shops in cities around the world.
BlackBook approached Plastic Past in 2008 to design and develop a Facebook Application that leveraged their extensive data mine of restaurants, bars, and other venues. Working with the BlackBook team to develop a Facebook strategy, Plastic Past designed and developed the BlackBook Guides application.
The BlackBook Guides Facebook Application integrates premium, curated listings from BBook.com into a social networking site with a first-of-its-kind functionality enabling users to share with their friends where they are going. Once Facebook users add the application onto their personal profile, they can access BlackBook’s insider database and reviews of restaurants, bars, clubs, hotels and boutiques. Users can click “I am going here,” which, in turn, posts an automated update on their profile page and onto their newsfeeds announcing their plans and enables them to directly invite their friends to join.
Click to go to the BlackBook Guides application on Facebook.
After much anticipation, MTV has released a new MTV Music Videos Facebook Application. MTV Networks desperately needed a new strategy on Facebook. With a badly functioning application and very few actual videos available to watch online, their existing offerings were floundering and ruining their brand image. MTV brought on Plastic Past to get their Facebook presence in order and to do what it takes to present them once again as an authority in the music video space.
Plastic Past worked tirelessly with MTV to design a set of APIs to allow applications to access their vast libraries of music video content and make it available to clients across the globe. As a first usage of these APIs, Plastic Past designed and developed the MTV Music Videos Facebook Application. Starting from virtually nothing, the MTV Music Videos application quickly grew in usage and today has a quarter of a million dedicated fans.
With the MTV Music Videos Facebook Application, video-lovers can search through the entire MTV video collection, watching videos, creating playlists of videos, saving videos to a set of favorites that are viewable by the user’s friends, and sharing videos with their friends via email. Each video has an associated message board that allows users to comment and share thoughts and useful tidbits of information.
Click to go to the MTV Music Videos application on Facebook.
