Blockr Book Publisher

Blockr is a web application that makes it easy to design, publish, and sell books.  Part social network, part design software, part book publisher, and part e-commerce, Blockr required an analytical mind to pore over their business plan, the initial creative ideas, and convert those needs into an effective and practical design or a web application that could be developed in time for impatient venture capitalists.

Having worked with Blockr CEO Jamie Rosen in the 90′s as part of his Comet Systems startup company, Plastic Past President, Amos Bloomberg, felt comfortable tackling the job.  We designed and launched a full-featured yet easy-to-use web application that attracted the first early adopter user community, and eventually lead to further financing for the fledgling company.

The digital equivalent of a napkin sketch outlining the flow of the entire application

User flow comparison

The book editor wireframe

The image picker interface

Sitemap