MTV Music Videos Facebook App

After much anticipation, MTV has released a new MTV Music Videos Facebook Application. MTV Networks desperately needed a new strategy on Facebook.  With a badly functioning application and very few actual videos available to watch online, their existing offerings were floundering and ruining their brand image.  MTV brought on Plastic Past to get their Facebook presence in order and to do what it takes to present them once again as an authority in the music video space.

Plastic Past worked tirelessly with MTV to design a set of APIs to allow applications to access their vast libraries of music video content and make it available to clients across the globe.  As a first usage of these APIs, Plastic Past designed and developed the MTV Music Videos Facebook Application.  Starting from virtually nothing, the MTV Music Videos application quickly grew in usage and today has a quarter of a million dedicated fans.

With the MTV Music Videos Facebook Application, video-lovers can search through the entire MTV video collection, watching videos, creating playlists of videos, saving videos to a set of favorites that are viewable by the user’s friends, and sharing videos with their friends via email.  Each video has an associated message board that allows users to comment and share thoughts and useful tidbits of information.

Click to go to the MTV Music Videos application on Facebook.