MTV Music Challenge – User Experience
Posted: July 3rd, 2008 | Author: amosMTV brought on Plastic Past to design a music promotion vehicle that had game-like elements and could run on a variety of social network platforms, including Facebook and their own proprietary mtv.com network. What we came up with uses elements from popular television quiz-shows, MTV’s own existing games, viral apps on Facebook, as well as the creativity inherent in new ideas.



