VH1 My Lil Lohan Facebook App – User Experience

For VH1, we created a user experience like no other for the My Lil Lohan Facebook App.  Using pop culture references to the volatile but beautiful Lindsay Lohan, and game-like experience design, My Lil Lohan allowed users to adopt a “pet” Lindsay Lohan, and treat her to all things good and bad as they saw fit.  In other words, users became responsible for their Lil Lohans.  And they could compete to see whose Lil Lohan was doing better (or worse), while at the same time giving gifts or harmful substances to their opponents Lil Lohans in order to better themselves.

My Lil Lohan Facebook home screen

My Lil Lohan home wireframe

My Lil Lohan rankings wireframe

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