Juicy Couture Facebook App

Juicy Couture’s “Rate My Juicy” application allows Facebook users to upload photos of themselves dressed in Juicy clothing and compete with each other to find out “Who is Juicier!”

BlackBook Guides Facebook App

Plastic Past is pleased to announce the launch of the BlackBook Guides on Facebook.  Use the BlackBook Guides to read about the best and newest restaurants, bars, clubs, hotels and shops in cities around the world.

BlackBook approached Plastic Past in 2008 to design and develop a Facebook Application that leveraged their extensive data mine of restaurants, bars, and other venues.  Working with the BlackBook team to develop a Facebook strategy, Plastic Past designed and developed the BlackBook Guides application.

The BlackBook Guides Facebook Application integrates premium, curated listings from BBook.com into a social networking site with a first-of-its-kind functionality enabling users to share with their friends where they are going. Once Facebook users add the application onto their personal profile, they can access BlackBook’s insider database and reviews of restaurants, bars, clubs, hotels and boutiques. Users can click “I am going here,” which, in turn, posts an automated update on their profile page and onto their newsfeeds announcing their plans and enables them to directly invite their friends to join.

Click to go to the BlackBook Guides application on Facebook.

MTV Music Videos Facebook App

After much anticipation, MTV has released a new MTV Music Videos Facebook Application. MTV Networks desperately needed a new strategy on Facebook.  With a badly functioning application and very few actual videos available to watch online, their existing offerings were floundering and ruining their brand image.  MTV brought on Plastic Past to get their Facebook presence in order and to do what it takes to present them once again as an authority in the music video space.

Plastic Past worked tirelessly with MTV to design a set of APIs to allow applications to access their vast libraries of music video content and make it available to clients across the globe.  As a first usage of these APIs, Plastic Past designed and developed the MTV Music Videos Facebook Application.  Starting from virtually nothing, the MTV Music Videos application quickly grew in usage and today has a quarter of a million dedicated fans.

With the MTV Music Videos Facebook Application, video-lovers can search through the entire MTV video collection, watching videos, creating playlists of videos, saving videos to a set of favorites that are viewable by the user’s friends, and sharing videos with their friends via email.  Each video has an associated message board that allows users to comment and share thoughts and useful tidbits of information.

Click to go to the MTV Music Videos application on Facebook.

VH1 My Lil Lohan Facebook App

VH1’s Best Week Ever and Plastic Past are proud to introduce My Lil Lohan, VH1’s very first foray into the fast-paced world of Facebook Applications.  VH1 invited Plastic Past to pitch a variety of Facebook Application concepts that spoke to the spirit and playfulness with which the Best Week Ever audience view the VH1 brand.  The result of these sessions is My Lil Lohan, a Facebook application that lets anyone adopt a Lindsay Lohan of their own to take care of.

Now you can adopt your very own Lindsay Lohan, and do your best to keep her sane and sober by giving her the care and attention she needs.  Or destroy her with sex, drugs, and Rock n’ Roll.  The choice is yours, and you can also help or harm your friends’ Lil Lohans too.

IN THE PRESS

“Widget Marketing - Overcoming Audience Fragmentation While Increasing Engagement“, JupiterResearch, September 16, 2008

“My Lil Lohan is Facebook Dynamite“, The Daily Reveille, November 14, 2007

“My Lil Lohan“, Indiana Daily Student, November 12, 2007

Click to go to My Lil Lohan on Facebook

Subway Status Facebook App

Subway Status is an application for Facebook that allows New Yorkers to post updates on the status of the subways, meet their neighbors and read service announcements pulled from the Metropolitan Transportation Authority’s Web site. Users can check for delays, complain about local transit issues — such as the campaign for an F train express — and keep track of weekend changes, all without leaving their social network.

By combining the New York transportation experience with new forms of social networking, Plastic Past is augmenting the normal subway experience and bridging the boundaries between online and offline activities.

IN THE PRESS

“A Site Where Riders Can Compare Notes (And Complain, Too)“, New York Times, August 23, 2007

“Facebook To Reduce Rage, Increase Hookups On Subway“, New York Magazine, August 22, 2007

“Even the Subway’s on Facebook“, Metro NY, August 28, 2007

“The subways are in your facebook, upadatin’ ur transit alerts“, Second Ave. Sagas, August 23, 2007

Click to go to Subway Status on Facebook